rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Kreativita a efektivita na soutěžích reklamní tvorby
  title info:
    title: Creativity and Efficiency at Advertising Contests
  name:
    name part: Jurasová, Nikola
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Juříková, Martina
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2019
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 78 s. (123 600 znaků) + 4 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: Reklama
  subject:
    topic: kreativita
  subject:
    topic: efektivita
  subject:
    topic: soutěž
  subject:
    topic: Effie Awards Czech Republic
  subject:
    topic: Art Directors Club Creative Awards
  subject:
    topic: Zlatá pecka
  subject:
    topic: Cannes Lions
  subject:
    topic: reklamní agentura
  subject:
    topic: zadavatel
  subject:
    topic: kampaň
  subject:
    topic: Advertising
  subject:
    topic: creativity
  subject:
    topic: effectiveness
  subject:
    topic: contest
  subject:
    topic: Effie Awards Czech Republic
  subject:
    topic: Art Directors Club Creative Awards
  subject:
    topic: Zlatá pecka
  subject:
    topic: Cannes Lions
  subject:
    topic: advertising agency
  subject:
    topic: client
  subject:
    topic: campaign
  identifier: http://hdl.handle.net/10563/45483
  access condition: Bez omezení
  record info:
    record identifier: zp53153