rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategie komunikace obce Želatovice s občany
  title info:
    title: Communication Strategy of Želatovice Municipality with Citizens
  name:
    name part: Tihelková, Lenka
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Hýblová, Monika
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2019
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 63 s. (73 237 znaků)
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketing obce
  subject:
    topic: komunikační strategie obce
  subject:
    topic: marketingové prostředí
  subject:
    topic: komunikační mix
  subject:
    topic: marketingový výzkum
  subject:
    topic: obec
  subject:
    topic: municipal marketing
  subject:
    topic: communication strategy of municipality
  subject:
    topic: marketing environment
  subject:
    topic: communication mix
  subject:
    topic: marketing research
  subject:
    topic: municipality
  identifier: http://hdl.handle.net/10563/45179
  access condition: Bez omezení
  record info:
    record identifier: zp52693