rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Zlepšení marketingové komunikace firmy Dakoni Group s.r.o
  title info:
    title: Marketing Communications Improvement in the Dakoni Group s.r.o
  name:
    name part: Holíková, Aneta
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kramoliš, Jan
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2019
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 129 s.
  note: Studijní obor: Management a marketing, specializace Design management
  note: Studijní obor: Management and Marketing, Specialization: Design Management
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketingová komunikace
  subject:
    topic: komunikační mix
  subject:
    topic: marketing služeb
  subject:
    topic: sociální sítě
  subject:
    topic: webová stránka
  subject:
    topic: networking
  subject:
    topic: marketing communications
  subject:
    topic: promotional mix
  subject:
    topic: marketing of services
  subject:
    topic: social networks
  subject:
    topic: web page
  subject:
    topic: networking
  identifier: http://hdl.handle.net/10563/44786
  access condition: Bez omezení
  record info:
    record identifier: zp52143