rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt marketingového plánu prodejen sítě EURONICS ve Zlíně
  title info:
    title: The project of the marketing plan for the retail chain Euronics in Zlín
  name:
    name part: Kasl, Tomáš
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Staňková, Pavla
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2007
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 98 s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketingový plán
  subject:
    topic: maloobchod
  subject:
    topic: PEST
  subject:
    topic: SWOT
  subject:
    topic: časová analýza
  subject:
    topic: riziková analýza
  subject:
    topic: nákladová analýza
  subject:
    topic: marketing plan
  subject:
    topic: retail
  subject:
    topic: PEST
  subject:
    topic: SWOT
  subject:
    topic: time analyses
  subject:
    topic: risk analyses
  subject:
    topic: cost analyses
  identifier: http://hdl.handle.net/10563/4251
  access condition: Bez omezení
  record info:
    record identifier: zp5105