rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingová komunikace a positioning produktu ve farmacii
  title info:
    title: Marketing Communication and Positioning of the Pharmacy Product
  name:
    name part: Krejčí, Kateřina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Bačuvčík, Radim
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2018
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 122 s. (199 037 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: Imunoglukan
  subject:
    topic: farmacie
  subject:
    topic: marketing ve farmacii
  subject:
    topic: marketing
  subject:
    topic: segmentace
  subject:
    topic: targeting
  subject:
    topic: positioning
  subject:
    topic: marketingový mix
  subject:
    topic: marketingová komunikace
  subject:
    topic: SWOT analýza
  subject:
    topic: analýza konkurence
  subject:
    topic: marketingový výzkum
  subject:
    topic: Imunoglukan
  subject:
    topic: pharmacy
  subject:
    topic: pharmaceutical marketing
  subject:
    topic: marketing
  subject:
    topic: segmentation
  subject:
    topic: targeting
  subject:
    topic: positioning
  subject:
    topic: marketing mix
  subject:
    topic: marketing communication
  subject:
    topic: SWOT analysis
  subject:
    topic: com-petitive analysis
  subject:
    topic: marketing research
  identifier: http://hdl.handle.net/10563/42474
  access condition: Bez omezení
  record info:
    record identifier: zp50368