rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Koncepce a význam loga z pohledu brandingu
  title info:
    title: Logo Conception and Its Importance in Branding
  name:
    name part: Hadašová, Michaela
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Göttlichová, Marcela
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2018
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 123 s.(198 945 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: logo
  subject:
    topic: logo manuál
  subject:
    topic: brand building
  subject:
    topic: branding
  subject:
    topic: značka
  subject:
    topic: kvalitativní výzkum
  subject:
    topic: hloubkový rozhovor
  subject:
    topic: sémiotická analýza
  subject:
    topic: sémiotika
  subject:
    topic: asociace
  subject:
    topic: vybavování
  subject:
    topic: prvky loga
  subject:
    topic: logo
  subject:
    topic: logo manual
  subject:
    topic: brand building
  subject:
    topic: branding
  subject:
    topic: brand
  subject:
    topic: qualitative research
  subject:
    topic: depth interview
  subject:
    topic: semiotic analysis
  subject:
    topic: semiotics
  subject:
    topic: association
  subject:
    topic: remembering the memory
  subject:
    topic: logo elements
  identifier: http://hdl.handle.net/10563/42423
  access condition: Bez omezení
  record info:
    record identifier: zp50288