Business Plan for a Ukrainian Restaurant in Prague - Skrypnichenko, Maryna (2018)
Studijní obor: Management and Marketing
Studijní obor: Management and Marketing
Ústav: Ústav managementu a marketingu
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Keywords: Business plan; Benchmarking; PESTEL analysis; SWOT analysis; Porter?sfive forces; Balanced Scorecard; Catering Market; Porter?s fiveforces; diplomová práce