rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mezery na reklamním a marketingovém trhu
  title info:
    title: Gaps in Advertising and Marketing Markets
  name:
    name part: Beránková, Kateřina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Pavlů, Dušan
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2005
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 77 s., 15 s. obr. příloh.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Pouze v rámci univerzity
  subject:
    topic: senior
  subject:
    topic: senioři
  subject:
    topic: segment
  subject:
    topic: 50 let
  subject:
    topic: marketing
  subject:
    topic: výrobce
  subject:
    topic: populace
  subject:
    topic: stárne
  subject:
    topic: spotřebitelská
  subject:
    topic: skupina
  subject:
    topic: trh
  subject:
    topic: demografická
  subject:
    topic: situace
  subject:
    topic: výzkumná
  subject:
    topic: sonda
  subject:
    topic: tvorba
  subject:
    topic: strategie
  subject:
    topic: komunikace
  subject:
    topic: firma
  subject:
    topic: reklama
  subject:
    topic: inzerce
  subject:
    topic: vývoj
  subject:
    topic: respondent
  subject:
    topic: dotazník
  subject:
    topic: nabídka
  subject:
    topic: produkt
  subject:
    topic: penzista
  subject:
    topic: důchodce
  subject:
    topic: důchod
  subject:
    topic: mezera
  subject:
    topic: senior
  subject:
    topic: seniors
  subject:
    topic: 50 years
  subject:
    topic: marketing
  subject:
    topic: maker
  subject:
    topic: population
  subject:
    topic: age
  subject:
    topic: consumer
  subject:
    topic: group
  subject:
    topic: market
  subject:
    topic: demographic
  subject:
    topic: situation
  subject:
    topic: research
  subject:
    topic: creation
  subject:
    topic: strategy
  subject:
    topic: communication
  subject:
    topic: company
  subject:
    topic: advertising
  subject:
    topic: evolution
  subject:
    topic: respondent
  subject:
    topic: questionnaire
  subject:
    topic: supply
  subject:
    topic: product
  subject:
    topic: pensioner
  subject:
    topic: pension
  subject:
    topic: gap
  identifier: http://hdl.handle.net/10563/35397
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp494