rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: The Analysis and Improvement of the Marketing Communications Mix of POLÁK WINERY, s.r.o
  title info:
    title: An Analysis and Improvement of the Marketing Communications Mix of POLÁK WINERY, s.r.o
  name:
    name part: Polák, Mário
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vaněk, Jiří
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Humanities
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 63 s. (86496 znakov)
  note: Studijní obor: Anglický jazyk pro manažerskou praxi
  note: Studijní obor: English for Business Administration
  note: Ústav: Ústav moderních jazyků a literatur
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
  note: Tomas Bata University in Zlín. Faculty of Humanities
  note: Bez omezení
  subject:
    topic: marketing
  subject:
    topic: marketingový mix
  subject:
    topic: marketingová komunikácia
  subject:
    topic: nástroje marketingovej komunikácie
  subject:
    topic: vinárstvo
  subject:
    topic: marketingové analýzy
  subject:
    topic: dotazník
  subject:
    topic: marketing
  subject:
    topic: marketing mix
  subject:
    topic: marketing communication
  subject:
    topic: marketing communication tools
  subject:
    topic: winery
  subject:
    topic: marketing analyses
  subject:
    topic: survey research
  identifier: http://hdl.handle.net/10563/41792
  access condition: Bez omezení
  record info:
    record identifier: zp49372