Marketingová strategie fitness centra Contours

• Main Author: Schmiedová, Kamila (Dissertant)
• Other Authors: Vaněk, Jiří (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2018
• Subjects: marketingová strategie; PESTLE analýza; benchmarking; IFE matice; EFE matice; SPACE matice; SWOT analýza; marketingový výzkum; marketingový mix; marketingová komuni-kace; marketing strategy; PESTLE analysis; IFE matrix; EFE matrix; SPACE matrix; SWOT analysis; marketing research; marketing mix; marketing communication; diplomová práce
• Physical Description: 114 s. (159 856 znaků)
• Item Description: Studijní obor: Management a marketing, specializace Design management; Studijní obor: Management and Marketing, Specialization: Design Management; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení