rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt zlepšení využití CRM ve vybrané společnosti
  title info:
    title: Project of Improving the CRM Usage in Chosen Company
  name:
    name part: Lysoňková, Marie
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Dobeš, Kamil
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2018
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 95 s.
  note: Studijní obor: Management a marketing, specializace Design management
  note: Studijní obor: Management and Marketing, Specialization: Design Management
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: CRM
  subject:
    topic: řízení vztahů se zákazníky
  subject:
    topic: trh B2B
  subject:
    topic: CRM technologie
  subject:
    topic: situační analýza
  subject:
    topic: zahraniční trhy
  subject:
    topic: CRM
  subject:
    topic: Customer Relationship Management
  subject:
    topic: B2B Markets
  subject:
    topic: CRM Technology
  subject:
    topic: Situation Analysis
  subject:
    topic: Foreign Markets
  identifier: http://hdl.handle.net/10563/43680
  access condition: Bez omezení
  record info:
    record identifier: zp49146