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00000ntm a22000007u 4500 |
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zp4897 |
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|a cze
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| 100 |
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|a Heššová, Adriana
|4 dis
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| 245 |
1 |
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|a Má štát značku? Ako ju tvoriť?
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| 246 |
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|a Does the state have a brand? How to build it?
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| 260 |
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|c 2007
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| 300 |
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|a 92 s.
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| 500 |
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|a Studijní obor: Marketingové komunikace
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| 500 |
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|a Studijní obor: Marketing communications
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| 500 |
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|a Ústav: Ústav marketingových komunikací
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
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| 506 |
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|a Pouze v rámci univerzity
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| 653 |
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|a Brand
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| 653 |
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|a Branding
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| 653 |
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|a Brand štátu
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| 653 |
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|a Značka štátu
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| 653 |
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|a Imidž
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| 653 |
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|a Brand Identita
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| 653 |
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|a Brand Equity
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| 653 |
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|a County of origin
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| 653 |
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|a Verejná diplomacia
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| 653 |
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|a Export
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| 653 |
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|a Turizmus
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| 653 |
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|a Zahraničné priame investície
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| 653 |
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|a Kultúra
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| 653 |
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|a Brand
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| 653 |
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|a Branding
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| 653 |
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|a State brand
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| 653 |
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|a Image
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| 653 |
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|a Brand identity
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| 653 |
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|a Brand equity
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| 653 |
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|a Country of origin
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| 653 |
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|a Public diplomacy
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| 653 |
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|a Export
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| 653 |
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|a Tourism
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| 653 |
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|a Foreign direct investments
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| 653 |
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|a Culture
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Pavlů, Dušan
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/2679
|y Plný text v Digitální knihovně UTB
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