rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Využití principů marketingové komunikace firmy Baťa a.s. do roku 1945 ve vybrané firmě
  title info:
    title: Usage of Principles of the Marketing Communication from Baťa a.s. until 1945 for Selected Company
  name:
    name part: Mastacan, Václav
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Culík Končitíková, Gabriela
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2017
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 69 s.
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and Economics Specialization: Enterprise Management and Economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketing
  subject:
    topic: marketingová komunikace
  subject:
    topic: nástroje marketingové komunikace
  subject:
    topic: reklama
  subject:
    topic: Baťa
  subject:
    topic: propagace
  subject:
    topic: Marketing
  subject:
    topic: Marketing communication
  subject:
    topic: Tools of marketing communication
  subject:
    topic: Advertisement
  subject:
    topic: Baťa
  subject:
    topic: Promotion
  identifier: http://hdl.handle.net/10563/41541
  access condition: Bez omezení
  record info:
    record identifier: zp47776