rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Využití srovnávačů cen při on-line prodeji produktů
  title info:
    title: Using Price Comparison Engines for Online Shopping
  name:
    name part: Cilka, Štěpán
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Šula, Tomáš
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2017
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 69 s. (79 670 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: AdWords
  subject:
    topic: certifikát
  subject:
    topic: digitální komunikace
  subject:
    topic: e-komerce
  subject:
    topic: e-shop
  subject:
    topic: efektivita internetové ko-munikace
  subject:
    topic: Google
  subject:
    topic: Google Analytics
  subject:
    topic: Google Nákupy
  subject:
    topic: Heureka.cz
  subject:
    topic: internetová komunika-ce
  subject:
    topic: internetový marketing
  subject:
    topic: internetový obchod
  subject:
    topic: marketingová komunikace
  subject:
    topic: on-line marke-ting
  subject:
    topic: PPC
  subject:
    topic: prodej
  subject:
    topic: reklama
  subject:
    topic: Seznam.cz
  subject:
    topic: srovnávače cen
  subject:
    topic: Zbozi.cz
  subject:
    topic: Advertising
  subject:
    topic: AdWords
  subject:
    topic: certificate
  subject:
    topic: digital communication
  subject:
    topic: e-commerce
  subject:
    topic: e-shop
  subject:
    topic: effectivity of Internet communication
  subject:
    topic: Google
  subject:
    topic: Google Analytics
  subject:
    topic: Google shopping
  subject:
    topic: Heureka.cz
  subject:
    topic: in-ternet communication
  subject:
    topic: internet marketing
  subject:
    topic: Internet shop
  subject:
    topic: marketing communication
  subject:
    topic: on-line marketing
  subject:
    topic: PPC
  subject:
    topic: sales
  subject:
    topic: Seznam.cz
  subject:
    topic: Shopping engines
  subject:
    topic: Zbozi.cz
  identifier: http://hdl.handle.net/10563/41425
  access condition: Bez omezení
  record info:
    record identifier: zp47581