rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Budování brandu v gastronomii: FitFoodie Restaurant
  title info:
    title: Building the Gastronomic Brand: FitFoodie Restaurant
  name:
    name part: Vojáčková, Tereza
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Jurášková, Olga
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2017
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 97 s. (181 648 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: firemní identita
  subject:
    topic: firemní design
  subject:
    topic: firemní komunikace
  subject:
    topic: firemní kultura
  subject:
    topic: firemní produkt
  subject:
    topic: osobnost firmy
  subject:
    topic: image
  subject:
    topic: brand building
  subject:
    topic: značka
  subject:
    topic: love brand
  subject:
    topic: mise
  subject:
    topic: vize a poslání
  subject:
    topic: design manuál
  subject:
    topic: logotyp
  subject:
    topic: ochranná známka
  subject:
    topic: symbol
  subject:
    topic: marketingové komunikace
  subject:
    topic: komunikační mix
  subject:
    topic: word-of-mouth
  subject:
    topic: sociální sítě
  subject:
    topic: event marketing
  subject:
    topic: dotazník
  subject:
    topic: SWOT analýza
  subject:
    topic: gastrono-mie
  subject:
    topic: fit food
  subject:
    topic: corporate identity
  subject:
    topic: corporate design
  subject:
    topic: corporate communications
  subject:
    topic: corporate culture
  subject:
    topic: corpo-rate product
  subject:
    topic: image
  subject:
    topic: brand building
  subject:
    topic: brand
  subject:
    topic: love brand
  subject:
    topic: mission
  subject:
    topic: vision
  subject:
    topic: design manual
  subject:
    topic: logo
  subject:
    topic: trademark
  subject:
    topic: symbol
  subject:
    topic: marketing communication
  subject:
    topic: communication mix
  subject:
    topic: word-of-mouth
  subject:
    topic: social media
  subject:
    topic: event marketing
  subject:
    topic: questionnaire
  subject:
    topic: SWOT analysis
  subject:
    topic: gastronomy
  subject:
    topic: fit food
  identifier: http://hdl.handle.net/10563/41337
  access condition: Bez omezení
  record info:
    record identifier: zp47475