rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Webová prezentace e-shopu s módou
  title info:
    title: Web Presentation of The Online Fashion Store
  name:
    name part: Jelínková, Kateřina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Juříková, Martina
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2017
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 99s, (123263 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: online marketing
  subject:
    topic: online nastroje
  subject:
    topic: internetovy marketing
  subject:
    topic: uzivatelske testovani pouzitelnosti
  subject:
    topic: Google Analytics
  subject:
    topic: Smartlook
  subject:
    topic: webova prezentace
  subject:
    topic: pouzitelnost
  subject:
    topic: user experience
  subject:
    topic: modni e-shop
  subject:
    topic: fashion marketing
  subject:
    topic: online marketing
  subject:
    topic: online tools
  subject:
    topic: internet marketing
  subject:
    topic: user testing
  subject:
    topic: Google analytics
  subject:
    topic: Smartlook
  subject:
    topic: web presentation
  subject:
    topic: usability
  subject:
    topic: user experience
  subject:
    topic: fashion e-shop
  subject:
    topic: fashion marketing
  identifier: http://hdl.handle.net/10563/41313
  access condition: Bez omezení
  record info:
    record identifier: zp47438