rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: The Marketing Communications of ŠKODA AUTO a.s
  title info:
    title: The Marketing Communications of ŠKODA AUTO a.s
  name:
    name part: Rýparová, Pavlína
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Štarchoň, Peter
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Humanities
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 55 s. (72 923 znaků)
  note: Studijní obor: Anglický jazyk pro manažerskou praxi
  note: Studijní obor: English for Business Administration
  note: Ústav: Ústav moderních jazyků a literatur
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
  note: Tomas Bata University in Zlín. Faculty of Humanities
  note: Bez omezení
  subject:
    topic: marketing
  subject:
    topic: marketingový mix
  subject:
    topic: komunikační mix
  subject:
    topic: reklama
  subject:
    topic: přímý marketing
  subject:
    topic: podpora prodeje
  subject:
    topic: vztahy s veřejností
  subject:
    topic: Internet
  subject:
    topic: ŠKODA AUTO
  subject:
    topic: SWOT analýza
  subject:
    topic: Marketing
  subject:
    topic: Marketing Mix
  subject:
    topic: Communications mix
  subject:
    topic: Advertising
  subject:
    topic: Direct Marketing
  subject:
    topic: Sales Promotion
  subject:
    topic: Public Relations
  subject:
    topic: the Internet
  subject:
    topic: ŠKODA AUTO
  subject:
    topic: SWOT Analysis
  identifier: http://hdl.handle.net/10563/40586
  access condition: Bez omezení
  record info:
    record identifier: zp46342