Proposal of E-mail Marketing Communication for fans of VBA

• Main Author: Truong Nguyen, Thanh Quy (Dissertant)
• Other Authors: Weberová, Dagmar (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2017
• Subjects: basketbal; VBA; prodej vstupenek; e-mailový marketing; poskytovatel e-mailových služeb; seznam e-mailů; cílení; segmentace; akvizice; Basketball; ticket sales; email marketing; email service provider; email list; targeting; segmentation; acquisition; diplomová práce
• Physical Description: 118 p
• Item Description: Studijní obor: Management and Marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení