The project of improving brand strategy of the Czech Republic as a tourist destination - Jomardyan, Arsen Samvel (2017)
Studijní obor: Management and Marketing
Studijní obor: Management and Marketing
Ústav: Ústav managementu a marketingu
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Keywords: management značky; destinace; branding; turistika; brand management; Czech Republic; destination branding; tourism; diplomová práce