Staff View: The project of improving brand strategy of the Czech Republic as a tourist destination

The project of improving brand strategy of the Czech Republic as a tourist destination

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Bibliographic Details
Main Author:	Jomardyan, Arsen Samvel (Dissertant)
Other Authors:	Jurigová, Zuzana (Thesis advisor)
Format:	Manuscript
Language:	English
Published:	2017
Subjects:	management značky destinace branding turistika brand management Czech Republic destination branding tourism diplomová práce
Physical Description:	129 s.


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041			\|a eng
100	1		\|a Jomardyan, Arsen Samvel \|4 dis
245	1	0	\|a The project of improving brand strategy of the Czech Republic as a tourist destination
246			\|a The Project of Improving Brand Strategy of the Czech Republic as a Tourist Destination
260			\|c 2017
300			\|a 129 s.
500			\|a Studijní obor: Management and Marketing
500			\|a Studijní obor: Management and Marketing
500			\|a Ústav: Ústav managementu a marketingu
500			\|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
500			\|a Tomas Bata University in Zlín. Faculty of Management and Economics
506			\|a Bez omezení
653			\|a management značky
653			\|a destinace
653			\|a branding
653			\|a turistika
653			\|a brand management
653			\|a Czech Republic
653			\|a destination branding
653			\|a tourism
655		4	\|a diplomová práce
700	1		\|a Jurigová, Zuzana \|4 ths
710	2		\|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky \|4 dgg
710	2		\|a Tomas Bata University in Zlín. Faculty of Management and Economics \|4 dgg
856	4	0	\|u http://hdl.handle.net/10563/40561 \|y Plný text v Digitální knihovně UTB