The project of improving brand strategy of the Czech Republic as a tourist destination

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Bibliographic Details
Main Author Jomardyan, Arsen Samvel (Dissertant)
Other Authors Jurigová, Zuzana (Thesis advisor)
Format Manuscript Book
LanguageEnglish
Published 2017
Subjects
management značky
destinace
branding
turistika
brand management
Czech Republic
destination branding
tourism
diplomová práce
Online AccessPlný text v Digitální knihovně UTB
Physical Description129 s.

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Item Description:Studijní obor: Management and Marketing
Studijní obor: Management and Marketing
Ústav: Ústav managementu a marketingu
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Access:Bez omezení
Physical Description:129 s.

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