The project of improving brand strategy of the Czech Republic as a tourist destination

• Main Author: Jomardyan, Arsen Samvel (Dissertant)
• Other Authors: Jurigová, Zuzana (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2017
• Subjects: management značky; destinace; branding; turistika; brand management; Czech Republic; destination branding; tourism; diplomová práce
• Physical Description: 129 s.
• Item Description: Studijní obor: Management and Marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení