rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt marketingové strategie pro zvýšení konkurenceschopnosti firmy Dvořák autoservis
  title info:
    title: The Project of Marketing Strategy to Increase the Competitiveness in Company Dvořák Autoservis
  name:
    name part: Rybnikář, Lukáš
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vaněk, Jiří
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2017
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 128 s. (204 623 znaků)
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Strategický marketing
  subject:
    topic: strategie
  subject:
    topic: SWOT analýza
  subject:
    topic: IFE matice
  subject:
    topic: EFE matice
  subject:
    topic: PESTLE analýza
  subject:
    topic: SPACE analýza
  subject:
    topic: benchmarking
  subject:
    topic: marketingový mix služeb
  subject:
    topic: komunikační mix
  subject:
    topic: Strategic marketing
  subject:
    topic: strategy
  subject:
    topic: SWOT analysis
  subject:
    topic: IFE matrix
  subject:
    topic: EFE matrix
  subject:
    topic: PESTLE analysis
  subject:
    topic: SPACE analysis
  subject:
    topic: benchmarking
  subject:
    topic: marketing mix of services
  subject:
    topic: communication mix
  identifier: http://hdl.handle.net/10563/40223
  access condition: Bez omezení
  record info:
    record identifier: zp45767