rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: A Competitiveness Analysis of the Construction and Distribution Company Izolinvest, s.r.o., Focusing on Waterproofing Membranes
  title info:
    title: A Competitiveness Analysis of the Construction and Distribution Company Izolinvest, s.r.o., Focusing on Waterproofing Membranes
  name:
    name part: Zlámalová, Lucie
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vaněk, Jiří
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Humanities
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 77 s. (89 223 znaků)
  note: Studijní obor: Anglický jazyk pro manažerskou praxi
  note: Studijní obor: English for Business Administration
  note: Ústav: Ústav moderních jazyků a literatur
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
  note: Tomas Bata University in Zlín. Faculty of Humanities
  note: Bez omezení
  subject:
    topic: konkurence
  subject:
    topic: konkurenceschopnost
  subject:
    topic: konkurenční výhoda
  subject:
    topic: marketingový mix
  subject:
    topic: mystery shopping
  subject:
    topic: benchmarking
  subject:
    topic: SWOT analýza
  subject:
    topic: IFE a EFE matice
  subject:
    topic: PEST analýza
  subject:
    topic: Porterův model pěti konkurenčních sil
  subject:
    topic: BCG matice
  subject:
    topic: Competition
  subject:
    topic: Competitiveness
  subject:
    topic: Competitive Advantage
  subject:
    topic: Marketing mix
  subject:
    topic: Mystery Shopping
  subject:
    topic: Benchmarking
  subject:
    topic: SWOT Analysis
  subject:
    topic: IFE & EFE Matrices
  subject:
    topic: PEST Analysis
  subject:
    topic: Porter's Model of Five Forces
  subject:
    topic: BCG Matrix
  identifier: http://hdl.handle.net/10563/40142
  access condition: Bez omezení
  record info:
    record identifier: zp45667