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Persuasive Strategies in Alcoh...
Persuasive Strategies in Alcohol Advertisements
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Bibliographic Details
Main Author:
Bartoníková, Anna
(Dissertant)
Other Authors:
Trčková, Dita
(Thesis advisor)
Format:
Manuscript
Language:
English
Published:
2017
Subjects:
vizuální přesvědčovací strategie
verbální přesvědčovací strategie
reklamy na alkohol
cíloví zákazníci
diskurz
visual persuasive strategies
verbal persuasive strategies
alcohol advertisements
target customers
discourse
bakalářská práce
Physical Description:
61 s. Obrazové přílohy: 21 s.
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