rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Návrh na zlepšení stávající marketingové komunikace v Café XY
  title info:
    title: Improvement Proposal for Current Marketing Communication in Café XY
  name:
    name part: Brablíková, Dominika
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Večerková, Martina
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2016
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 73 s.
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketing
  subject:
    topic: produkt
  subject:
    topic: zákazník
  subject:
    topic: Café XY
  subject:
    topic: firma
  subject:
    topic: Marketing
  subject:
    topic: product
  subject:
    topic: customer
  subject:
    topic: Café XY
  subject:
    topic: company
  identifier: http://hdl.handle.net/10563/37253
  access condition: Bez omezení
  record info:
    record identifier: zp44692