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|a cze
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|a Konečná, Žaneta
|4 dis
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|a Tvorba značky
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|a The Brand Building
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| 260 |
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|c 2016
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| 300 |
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|a 150 s. (168 416 znaků)
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| 500 |
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|a Studijní obor: Marketingové komunikace
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| 500 |
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|a Studijní obor: Marketing Communications
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| 500 |
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|a Ústav: Ústav marketingových komunikací
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
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| 506 |
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|a Bez omezení
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| 653 |
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|a tvorba značky
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| 653 |
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|a brand building
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| 653 |
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|a archetypy
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| 653 |
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|a mise
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| 653 |
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|a poslání
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| 653 |
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|a vize
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| 653 |
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|a architektura značky
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| 653 |
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|a hodnoty
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| 653 |
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|a claim
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| 653 |
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|a logo
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| 653 |
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|a naming
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| 653 |
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|a marketingové komunikace
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| 653 |
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|a interní branding
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| 653 |
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|a konkurence
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| 653 |
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|a positioning
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| 653 |
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|a targeting
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| 653 |
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|a segmentace
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| 653 |
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|a zákazník
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| 653 |
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|a výzkum
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| 653 |
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|a kvalitativní rozhovor
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| 653 |
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|a kvantitativní dotazování
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| 653 |
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|a va-lue canvas proposition
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| 653 |
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|a emoce
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| 653 |
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|a touchpointy
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| 653 |
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|a ton of voice
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| 653 |
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|a persony
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| 653 |
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|a strategie
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| 653 |
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|a brand building
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| 653 |
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|a brand
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| 653 |
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|a archetype
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| 653 |
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|a mision
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| 653 |
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|a vision
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| 653 |
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|a values
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| 653 |
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|a the brand architecture
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| 653 |
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|a brand equity
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| 653 |
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|a claim
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| 653 |
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|a logo
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| 653 |
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|a marketing communication
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| 653 |
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|a internal branding
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| 653 |
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|a company culture
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| 653 |
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|a competition
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| 653 |
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|a positioning
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| 653 |
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|a targeting
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| 653 |
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|a segmentation
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| 653 |
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|a brand ladder
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| 653 |
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|a customer
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| 653 |
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|a research
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| 653 |
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|a qualitative research
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| 653 |
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|a quantitative research
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| 653 |
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|a value canvas proposition
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| 653 |
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|a touchpoints
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| 653 |
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|a ton of voice
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| 653 |
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|a strategy
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| 655 |
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|a diplomová práce
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| 700 |
1 |
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|a Juříková, Martina
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Multimedia Communications
|4 dgg
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| 856 |
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|u http://hdl.handle.net/10563/39154
|y Plný text v Digitální knihovně UTB
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