rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Online komunikace společnosti Freedu
  title info:
    title: The Online Communication of the Company Freedu
  name:
    name part: Kašparová, Dáša
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Juříková, Martina
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2016
    issuance: monographic
  language:
    language term: slo
  physical description:
    extent: 89 s. (137 523 znakov).
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: online komunikácia
  subject:
    topic: online marketing
  subject:
    topic: internetový marketing
  subject:
    topic: firemné webové stránky
  subject:
    topic: PPC reklama
  subject:
    topic: e-mailing
  subject:
    topic: sociálne siete
  subject:
    topic: sekundárna analýza
  subject:
    topic: efektivita komunikácie
  subject:
    topic: online communication
  subject:
    topic: online marketing
  subject:
    topic: internet marketing
  subject:
    topic: corporate websites
  subject:
    topic: PPC advertising
  subject:
    topic: e-mailing
  subject:
    topic: social media
  subject:
    topic: analysis of secondary data
  subject:
    topic: effectiveness of communication
  identifier: http://hdl.handle.net/10563/39152
  access condition: Bez omezení
  record info:
    record identifier: zp44437