rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Food blog jako nástroj budování značky IKEA u generace Y
  title info:
    title: The Food Blog as a Tool of Brand Building of the IKEA by Generation Y
  name:
    name part: Dupalová, Hana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kocourek, Josef
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2016
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 110 s. (178 927 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: blog
  subject:
    topic: food blog
  subject:
    topic: značka
  subject:
    topic: budování značky
  subject:
    topic: IKEA
  subject:
    topic: generace Y
  subject:
    topic: image
  subject:
    topic: online komunikace
  subject:
    topic: sociální sítě
  subject:
    topic: sociální média
  subject:
    topic: Instagram
  subject:
    topic: influencer marketing
  subject:
    topic: blog
  subject:
    topic: food blog
  subject:
    topic: brand
  subject:
    topic: brand building
  subject:
    topic: IKEA
  subject:
    topic: generation Y
  subject:
    topic: image
  subject:
    topic: online communication
  subject:
    topic: social networks
  subject:
    topic: social media
  subject:
    topic: Instagram
  subject:
    topic: influencer marketing
  identifier: http://hdl.handle.net/10563/39142
  access condition: Bez omezení
  record info:
    record identifier: zp44427