rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingová komunikace zvolené značky
  title info:
    title: The Marketing Communication of a Selected Brand
  name:
    name part: Kučerová, Vendulka
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Jurášková, Olga
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2016
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 65 s.
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: Marketing
  subject:
    topic: marketingový mix
  subject:
    topic: značka
  subject:
    topic: produkt
  subject:
    topic: komunikační mix
  subject:
    topic: reklama
  subject:
    topic: sponzoring
  subject:
    topic: přímý marketing
  subject:
    topic: osobní prodej
  subject:
    topic: výzkum
  subject:
    topic: respondent
  subject:
    topic: výrobek
  subject:
    topic: cena
  subject:
    topic: propagace
  subject:
    topic: distribuce
  subject:
    topic: dotazník
  subject:
    topic: Marketing
  subject:
    topic: marketing mix
  subject:
    topic: brand
  subject:
    topic: product
  subject:
    topic: communication mix
  subject:
    topic: advertising
  subject:
    topic: sponsorship
  subject:
    topic: direct marketing
  subject:
    topic: personal selling
  subject:
    topic: research
  subject:
    topic: respondent
  subject:
    topic: product
  subject:
    topic: price
  subject:
    topic: promotion
  subject:
    topic: distribu-tion
  subject:
    topic: questionnaire
  identifier: http://hdl.handle.net/10563/39112
  access condition: Bez omezení
  record info:
    record identifier: zp44383