rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Značka Pilsner Urquell a její komunikace hokejovych aktivit v rámci podpory prodeje
  title info:
    title: The Pilsner Urquell Brand and its Instore Communication of Hockey Promo
  name:
    name part: Hritzová, Renata
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kocourek, Josef
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2016
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 91 s. (110 705 znaků)
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: podpora prodeje
  subject:
    topic: značka
  subject:
    topic: spotřební chování
  subject:
    topic: shopper marketing
  subject:
    topic: in-store
  subject:
    topic: POS materiály
  subject:
    topic: pivo
  subject:
    topic: Pilsner Urquell
  subject:
    topic: hokej
  subject:
    topic: sales promotion
  subject:
    topic: brand
  subject:
    topic: consumer behavior
  subject:
    topic: shopper marketing
  subject:
    topic: in-store
  subject:
    topic: POS materials
  subject:
    topic: beer
  subject:
    topic: Pilsner Urquell
  subject:
    topic: ice-hockey
  identifier: http://hdl.handle.net/10563/39102
  access condition: Bez omezení
  record info:
    record identifier: zp44372