rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Komunikační strategie pro novou značku piva Beerberry Pivovaru Janáček
  title info:
    title: Strategy of communication for new beerbrand Beerberry made by brewery Janáček
  name:
    name part: Pecková, Marcela
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Navrátilová, Svatava
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Multimedia Communications
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2005
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 81 s., 11 s. obr. příloh
  note: Studijní obor: Marketingové komunikace
  note: Studijní obor: Marketing Communications
  note: Ústav: Ústav marketingových komunikací
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
  note: Tomas Bata University in Zlín. Faculty of Multimedia Communications
  note: Bez omezení
  subject:
    topic: prezentace a komunikace značky
  subject:
    topic: průzkum trhu
  subject:
    topic: focus group
  subject:
    topic: životní cyklus výrobku
  subject:
    topic: tržní pozice
  subject:
    topic: reklama
  subject:
    topic: podpora prodeje
  subject:
    topic: PR aktivity
  subject:
    topic: sponzoring
  subject:
    topic: komunikační strategie
  subject:
    topic: presentation and communication of brand
  subject:
    topic: market research
  subject:
    topic: focus group
  subject:
    topic: product life cycle
  subject:
    topic: position in the market
  subject:
    topic: advertising
  subject:
    topic: sales promotions
  subject:
    topic: public relations
  subject:
    topic: sponzorship
  subject:
    topic: strategy of communication
  identifier: http://hdl.handle.net/10563/35346
  access condition: Bez omezení
  record info:
    record identifier: zp439