Project Of Email Marketing Campaign for Selected Company - Vataman, Natalia (2016)
Studijní obor: Management and Marketing
Studijní obor: Management and Marketing
Ústav: Ústav managementu a marketingu
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Keywords: Wine market; email marketing campaign; mailing list; targeting; segmentation; acquisition; diplomová práce