Project Of Email Marketing Campaign for Selected Company

• Main Author: Vataman, Natalia (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2016
• Subjects: Wine market; email marketing campaign; mailing list; targeting; segmentation; acquisition; diplomová práce
• Physical Description: 96 s.
• Item Description: Studijní obor: Management and Marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení