rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza marketingové komunikace ve společnosti VETROPACK Nemšová s.r.o
  title info:
    title: Analysis of Marketing Communication VETROPACK NEMŠOVÁ s.r.o
  name:
    name part: Schvandtnerová, Monika
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Pilík, Michal
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2016
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 61 s.
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and Economics Specialization: Enterprise Management and Economics
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketingová komunikace
  subject:
    topic: B2B marketing
  subject:
    topic: Reklama
  subject:
    topic: Osobní prodej
  subject:
    topic: Public relation
  subject:
    topic: Podpora prodeje
  subject:
    topic: Direct marketing
  subject:
    topic: Marketing Comunication
  subject:
    topic: B2B Marketing
  subject:
    topic: Advertising
  subject:
    topic: Personal Sale
  subject:
    topic: Public Relation
  subject:
    topic: Sales Support
  subject:
    topic: Direct Marketing
  identifier: http://hdl.handle.net/10563/38401
  access condition: Bez omezení
  record info:
    record identifier: zp43540