rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt rozšíření služeb a zvýšení konkurenceschopnosti kadeřnictví Styl
  title info:
    title: Project of Expanding Services and Improved Competitiveness of Hairdresser Style
  name:
    name part: Lipková, Lada
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Papadaki, Šárka
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2016
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 100 s.
  note: Studijní obor: Podniková ekonomika
  note: Studijní obor: Business Administration
  note: Ústav: Ústav podnikové ekonomiky
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketing služeb
  subject:
    topic: marketingový mix služeb
  subject:
    topic: vztahový marketing
  subject:
    topic: PEST analýza
  subject:
    topic: Porterova analýza konkurenčních sil
  subject:
    topic: SWOT analýza
  subject:
    topic: kadeřnictví
  subject:
    topic: marketing of services
  subject:
    topic: marketing mix
  subject:
    topic: relationship marketing
  subject:
    topic: PEST analysis
  subject:
    topic: Porter´s five forces analysis
  subject:
    topic: SWOT analysis
  subject:
    topic: hairdresser
  identifier: http://hdl.handle.net/10563/38142
  access condition: Bez omezení
  record info:
    record identifier: zp43059