rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt marketingového řízení se zaměřením na konkurenceschopnost ve společnosti Smartech Solutions, s.r.o
  title info:
    title: The Project of Marketing Management Aimed at Competitiveness in the SmarTech Solutions, s.r.o
  name:
    name part: Chovancová, Zuzana
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kozák, Vratislav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2016
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 99 s.
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketingové řízení
  subject:
    topic: event marketing
  subject:
    topic: konkurenceschopnost
  subject:
    topic: SWOT analýza
  subject:
    topic: PEST analýza
  subject:
    topic: Porter analýza
  subject:
    topic: Analýza konkurenceschopnosti
  subject:
    topic: Marketing Management
  subject:
    topic: Event Marketing
  subject:
    topic: Competitiveness
  subject:
    topic: SWOT Analysis
  subject:
    topic: PEST Analysis
  subject:
    topic: Porter Analysis
  subject:
    topic: Analysis of competitivness
  identifier: http://hdl.handle.net/10563/37902
  access condition: Bez omezení
  record info:
    record identifier: zp42689