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00000ntm a22000007u 4500 |
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|a cze
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| 100 |
1 |
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|a Fibichrová, Lenka
|4 dis
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| 245 |
1 |
0 |
|a Plán marketingové komunikace zaměřený na Corporate Identity pro nově vznikající firmu
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| 246 |
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|a Plan of Marketing Communication Focus on Corporate Identity for a Newly Arising Company
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| 260 |
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|c 2016
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| 300 |
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|a 114 s. (20 2120 znaků)
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| 500 |
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|a Studijní obor: Management a marketing, specializace Design management
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| 500 |
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|a Studijní obor: Management and Marketing, Specialization: Design Management
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a firemní identita
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| 653 |
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|a firemní design
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| 653 |
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|a marketingové prostředí
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| 653 |
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|a PEST analýza
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| 653 |
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|a SWOT analýza
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| 653 |
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|a plán marketingové komunikace
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| 653 |
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|a komunikační mix
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| 653 |
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|a pivo
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| 653 |
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|a minipivovar
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| 653 |
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|a corporate identity
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| 653 |
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|a corporate design
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| 653 |
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|a marketing environment
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| 653 |
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|a PEST analysis
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| 653 |
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|a SWOT analysis
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| 653 |
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|a marketing communication plan
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| 653 |
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|a communication mix
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| 653 |
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|a beer
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| 653 |
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|a minibrewery
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Bijota, Vlastimil
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/37834
|y Plný text v Digitální knihovně UTB
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