|
|
|
|
| LEADER |
00000ntm a22000007u 4500 |
| 001 |
zp42576 |
| 041 |
|
|
|a cze
|
| 100 |
1 |
|
|a Hlaváč, Jakub
|4 dis
|
| 245 |
1 |
0 |
|a Projekt inovace strategie marketingové komunikace firmy Lion car, s.r.o.
|
| 246 |
|
|
|a Project Innovation of Marketing Communication Strategy of Lion Car, s.r.o.
|
| 260 |
|
|
|c 2016
|
| 300 |
|
|
|a 108 s.
|
| 500 |
|
|
|a Studijní obor: Management a marketing
|
| 500 |
|
|
|a Studijní obor: Management and Marketing
|
| 500 |
|
|
|a Ústav: Ústav managementu a marketingu
|
| 500 |
|
|
|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|
| 500 |
|
|
|a Tomas Bata University in Zlín. Faculty of Management and Economics
|
| 506 |
|
|
|a Bez omezení
|
| 653 |
|
|
|a marketing
|
| 653 |
|
|
|a marketingová komunikácia
|
| 653 |
|
|
|a inovácie
|
| 653 |
|
|
|a komunikačná stratégia
|
| 653 |
|
|
|a komunikačný mix
|
| 653 |
|
|
|a nástroje marketingovej komunikácie
|
| 653 |
|
|
|a trh
|
| 653 |
|
|
|a automobilový dealer
|
| 653 |
|
|
|a marketing
|
| 653 |
|
|
|a marketing communication
|
| 653 |
|
|
|a innovation
|
| 653 |
|
|
|a communication strategy
|
| 653 |
|
|
|a communication mix
|
| 653 |
|
|
|a marketing communication tools
|
| 653 |
|
|
|a market
|
| 653 |
|
|
|a car dealer
|
| 655 |
|
4 |
|a diplomová práce
|
| 700 |
1 |
|
|a Chovancová, Miloslava
|4 ths
|
| 710 |
2 |
|
|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
|
| 710 |
2 |
|
|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
|
| 856 |
4 |
0 |
|u http://hdl.handle.net/10563/37818
|y Plný text v Digitální knihovně UTB
|
