rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Využití nástrojů online marketingové komunikace na FaME UTB ve Zlíně
  title info:
    title: The Use of Online Marketing Communication Tools at FaME UTB in Zlin
  name:
    name part: Černobila, Jan
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Staňková, Pavla
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2017
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 213 s. (261 839 znaků)
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu a marketingu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketing
  subject:
    topic: marketingová komunikace
  subject:
    topic: digitální marketing
  subject:
    topic: online marketing
  subject:
    topic: marketing vysokého školství
  subject:
    topic: univerzita
  subject:
    topic: sociální sítě
  subject:
    topic: propagace
  subject:
    topic: SWOT analýza
  subject:
    topic: STEEPLED analýza
  subject:
    topic: benchmarkingová analýza
  subject:
    topic: Porterova analýza
  subject:
    topic: dotazníkové šetření
  subject:
    topic: University
  subject:
    topic: Marketing
  subject:
    topic: Marketing Communication
  subject:
    topic: Digital Marketing
  subject:
    topic: Online Marketing
  subject:
    topic: University Marketing
  subject:
    topic: University
  subject:
    topic: Social Networks
  subject:
    topic: Promotion
  subject:
    topic: SWOT Analysis
  subject:
    topic: STEEPLED Analysis
  subject:
    topic: Benchmarking Analysis
  subject:
    topic: Porter´s Analysis
  subject:
    topic: Questionnaire
  identifier: http://hdl.handle.net/10563/39458
  access condition: Bez omezení
  record info:
    record identifier: zp42570