Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN - Blažková, Pavla (2017)
Studijní obor: Management a marketing
Studijní obor: Management and Marketing
Ústav: Ústav managementu a marketingu
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Tomas Bata University in Zlín. Faculty of Management and Economics
Keywords: sports marketing; sponsorship; merchandising; marketing communication; ice sledge hockey; SHK LAPP ZLIN; research philosophy; data implementation; marketing activities; sponsors; diplomová práce