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zp42527 |
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|a eng
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| 100 |
1 |
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|a Razal, Raian Burgos
|4 dis
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| 245 |
1 |
0 |
|a Market Opportunity Analysis and Value Proposition Design for the Entry of Yellowjet, a Philippine Low Cost Airline to European Mar-ket
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| 246 |
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|a Market Opportunity Analysis and Value Proposition Design for the Entry of Yellowjet, a Philippine Low Cost Airline to European Market
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| 260 |
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|c 2016
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| 300 |
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|a 140 p.
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Studijní obor: Management and Marketing
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| 500 |
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|a Ústav: Ústav managementu a marketingu
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
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| 506 |
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|a Bez omezení
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| 653 |
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|a market opportunity analysis
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| 653 |
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|a airline industry
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| 653 |
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|a value proposition design
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| 653 |
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|a international market entry
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| 653 |
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|a services marketing
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| 653 |
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|a analýza trhu
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| 653 |
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|a letecký průmysl
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| 653 |
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|a hodnotová propozice
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| 653 |
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|a mezinárodní vstup na trh
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| 653 |
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|a služby a marketing
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| 655 |
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4 |
|a diplomová práce
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| 700 |
1 |
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|a Pilík, Michal
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Management and Economics
|4 dgg
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| 856 |
4 |
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|u http://hdl.handle.net/10563/37781
|y Plný text v Digitální knihovně UTB
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