Market Opportunity Analysis and Value Proposition Design for the Entry of Yellowjet, a Philippine Low Cost Airline to European Mar-ket

• Main Author: Razal, Raian Burgos (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2016
• Subjects: market opportunity analysis; airline industry; value proposition design; international market entry; services marketing; analýza trhu; letecký průmysl; hodnotová propozice; mezinárodní vstup na trh; služby a marketing; diplomová práce
• Physical Description: 140 p.
• Item Description: Studijní obor: Management and Marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení