B2B Marketing Strategy of a Chosen Company

• Main Author: Iogova, Olga (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2016
• Subjects: B2B strategie; marketing služeb; marketingový mix; SWOT analýza; analýza PESTL; Porterova analýza; b2b marketing strategy; marketing of services; marketing mix; SWOT analysis; PESTL analysis; Porter analysis; diplomová práce
• Physical Description: 98 s.
• Item Description: Studijní obor: Management and Marketing; Studijní obor: Management and Marketing; Ústav: Ústav managementu a marketingu; Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky; Tomas Bata University in Zlín. Faculty of Management and Economics
• Access: Bez omezení