Description: B2B Marketing Strategy of a Chosen Company

B2B Marketing Strategy of a Chosen Company

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Bibliographic Details
Main Author:	Iogova, Olga (Dissertant)
Other Authors:	Pilík, Michal (Thesis advisor)
Format:	Manuscript
Language:	English
Published:	2016
Subjects:	B2B strategie marketing služeb marketingový mix SWOT analýza analýza PESTL Porterova analýza b2b marketing strategy marketing of services marketing mix SWOT analysis PESTL analysis Porter analysis diplomová práce
Physical Description:	98 s.

Description
Item Description:	Studijní obor: Management and Marketing Studijní obor: Management and Marketing Ústav: Ústav managementu a marketingu Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky Tomas Bata University in Zlín. Faculty of Management and Economics
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