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|a eng
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|a Kopecká, Gabriela
|4 dis
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|a An Analysis of the Competitiveness of a Selected Czech Company
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|a An Analysis of the Competitiveness of a Selected Czech Company
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|c 2016
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|a 63s. (95.835 znaků)
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|a Studijní obor: Anglický jazyk pro manažerskou praxi
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| 500 |
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|a Studijní obor: English for Business Administration
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| 500 |
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|a Ústav: Ústav moderních jazyků a literatur
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| 500 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
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| 500 |
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|a Tomas Bata University in Zlín. Faculty of Humanities
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| 506 |
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|a Bez omezení
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| 653 |
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|a konkurence
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| 653 |
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|a konkurenceschoopnost
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| 653 |
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|a analýza konkurence
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| 653 |
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|a marketingový mix
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| 653 |
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|a PESTLE analýza
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| 653 |
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|a SWOT analýza
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| 653 |
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|a IFE matice
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| 653 |
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|a EFE matice
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| 653 |
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|a SPACE matice
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| 653 |
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|a competition
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| 653 |
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|a competitiveness
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| 653 |
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|a competitor analysis
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| 653 |
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|a marketing mix
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| 653 |
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|a PESTLE analysis
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| 653 |
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|a SWOT analysis
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| 653 |
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|a IFE matrix
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| 653 |
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|a EFE matrix
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| 653 |
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|a SPACE matrix
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| 655 |
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4 |
|a bakalářská práce
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| 700 |
1 |
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|a Vaněk, Jiří
|4 ths
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| 710 |
2 |
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|a Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
|4 dgg
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| 710 |
2 |
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|a Tomas Bata University in Zlín. Faculty of Humanities
|4 dgg
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| 856 |
4 |
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|u http://hdl.handle.net/10563/37553
|y Plný text v Digitální knihovně UTB
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