rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: A Marketing Strategy for Fitness Sokol Olomouc
  title info:
    title: Marketing Strategy of Fitness Sokol Olomouc
  name:
    name part: Navrátil, Dominik
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kozák, Vratislav
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Humanities
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 87 s. (103 178 znaků)
  note: Studijní obor: Anglický jazyk pro manažerskou praxi
  note: Studijní obor: English for Business Administration
  note: Ústav: Ústav moderních jazyků a literatur
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
  note: Tomas Bata University in Zlín. Faculty of Humanities
  note: Bez omezení
  subject:
    topic: marketing
  subject:
    topic: strategie
  subject:
    topic: služby
  subject:
    topic: fitness
  subject:
    topic: FS
  subject:
    topic: Fitness Sokol
  subject:
    topic: marketingový mix
  subject:
    topic: zákazník
  subject:
    topic: konkurence
  subject:
    topic: fitness centrum
  subject:
    topic: podpora prodeje
  subject:
    topic: marketingový výzkum
  subject:
    topic: kvantitativní výzkum
  subject:
    topic: dotazníkové zkoumání
  subject:
    topic: SWOT analýza
  subject:
    topic: CRM
  subject:
    topic: Customer Relationship Management/Marketing vztahů
  subject:
    topic: marketing
  subject:
    topic: strategy
  subject:
    topic: services
  subject:
    topic: fitness
  subject:
    topic: FS
  subject:
    topic: Fitness Sokol
  subject:
    topic: marketing mix
  subject:
    topic: customer
  subject:
    topic: competition
  subject:
    topic: fitness center
  subject:
    topic: sales support
  subject:
    topic: marketing research
  subject:
    topic: quantitive research
  subject:
    topic: questionnaire survey
  subject:
    topic: SWOT analysis
  subject:
    topic: CRM
  subject:
    topic: Customer Relationship Management
  identifier: http://hdl.handle.net/10563/37552
  access condition: Bez omezení
  record info:
    record identifier: zp42154