rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: The Influence of Advertisements on Preschool Children and Their Roles in the Purchase Decision Making Process
  title info:
    title: The Influence of Advertisements on Preschool Children and Their Roles in the Purchase Decision Making Process
  name:
    name part: Šenková, Kateřina
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Vaněk, Jiří
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Humanities
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 57 s. (80886 znaků)
  note: Studijní obor: Anglický jazyk pro manažerskou praxi
  note: Studijní obor: English for Business Administration
  note: Ústav: Ústav moderních jazyků a literatur
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií
  note: Tomas Bata University in Zlín. Faculty of Humanities
  note: Bez omezení
  subject:
    topic: reklama
  subject:
    topic: média
  subject:
    topic: děti předškolního věku
  subject:
    topic: nákupní rozhodovací proces
  subject:
    topic: iniciátor
  subject:
    topic: ovlivňovatel
  subject:
    topic: rozhodovatel
  subject:
    topic: kupující
  subject:
    topic: moc dítěte
  subject:
    topic: advertising
  subject:
    topic: media
  subject:
    topic: preschool children
  subject:
    topic: purchase decision-making process
  subject:
    topic: initiator
  subject:
    topic: influencer
  subject:
    topic: decider
  subject:
    topic: buyer
  subject:
    topic: children power
  identifier: http://hdl.handle.net/10563/37237
  access condition: Bez omezení
  record info:
    record identifier: zp41770