rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingové aktivity Obecního úřadu Velký Karlov
  title info:
    title: The marketing activities of municipal office Velký Karlov
  name:
    name part: Prudký, Tomáš
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Ševčíková, Lenka
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2006
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 66 s., 6 s příloh
  note: Studijní obor: Management a ekonomika
  note: Studijní obor: Management and economics
  note: Ústav: Ústav managementu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Pouze v rámci univerzity
  subject:
    topic: Marketing
  subject:
    topic: marketing ve veřejném sektoru
  subject:
    topic: marketingové prostředí
  subject:
    topic: marketingová strategie
  subject:
    topic: marketingový mix obce
  subject:
    topic: marketingová komunikace obce s veřejností
  subject:
    topic: Marketing
  subject:
    topic: marketing in public service
  subject:
    topic: marketing environment
  subject:
    topic: marketing strategy
  subject:
    topic: marketing mix of village
  subject:
    topic: marketing communication with general public
  identifier: http://hdl.handle.net/10563/520
  access condition: Pouze v rámci univerzity
  record info:
    record identifier: zp4116