rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Komunikační plán pro společnost HAPER s.r.o
  title info:
    title: Communication Plan for the Company HAPER s.r.o
  name:
    name part: Křiklavová, Pavla
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Hlavová, Petra
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2015
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 70 stran
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: Marketing
  subject:
    topic: marketingová komunikace
  subject:
    topic: marketingový mix
  subject:
    topic: komunikační nástroje
  subject:
    topic: marketingová strategie
  subject:
    topic: komunikační plán
  subject:
    topic: SWOT analýza
  subject:
    topic: Marketing
  subject:
    topic: marketing communication
  subject:
    topic: marketing mix
  subject:
    topic: communication tools
  subject:
    topic: marketing strategy
  subject:
    topic: communication plan
  subject:
    topic: SWOT analysis
  identifier: http://hdl.handle.net/10563/30996
  access condition: Bez omezení
  record info:
    record identifier: zp41000