rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Analýza portfolia vybraných produktů firmy Emil Olivík - Heřma
  title info:
    title: The Portfolio Analysis of Emil Olivík - Heřma Company Selected Products
  name:
    name part: Kotykova, Stella
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Olivíková, Eva
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    date issued: 2015
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 56 s.
  note: Studijní obor: Marketing
  note: Ústav: Vyšší odborná škola ekonomická
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Bez omezení
  subject:
    topic: marketing
  subject:
    topic: produkt
  subject:
    topic: analýza portfolia
  subject:
    topic: matice GE
  subject:
    topic: SWOT analýza
  subject:
    topic: marketing
  subject:
    topic: product
  subject:
    topic: portfolio analysis
  subject:
    topic: GE model
  subject:
    topic: SWOT analysis
  identifier: http://hdl.handle.net/10563/30993
  access condition: Bez omezení
  record info:
    record identifier: zp40997