rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Projekt marketingového mixu pro úspěšné působení podniku
  title info:
    title: A marketing mix project for a sucessful business operation
  name:
    name part: Sadloň, Štefan
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Horniaček, Štefan
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
    role:
      role term: dgg
  name:
    name part: Tomas Bata University in Zlín. Faculty of Management and Economics
    role:
      role term: dgg
  type of resource: text
  genre: diplomová práce
  origin info:
    date issued: 2006
    issuance: monographic
  language:
    language term: cze
  physical description:
    extent: 88 s., 46 s. obr. příloh
  note: Studijní obor: Management a marketing
  note: Studijní obor: Management and Marketing
  note: Ústav: Ústav managementu
  note: Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
  note: Tomas Bata University in Zlín. Faculty of Management and Economics
  note: Práce bude přístupná pouze v rámci univerzity od 12.05.2011
  subject:
    topic: marketingový mix
  subject:
    topic: marketing
  subject:
    topic: SWOT analýza
  subject:
    topic: BCG matica
  subject:
    topic: product
  subject:
    topic: price
  subject:
    topic: place
  subject:
    topic: promotion
  subject:
    topic: public relations
  subject:
    topic: distribuce
  subject:
    topic: portfólio
  subject:
    topic: reklama
  subject:
    topic: etiketa
  subject:
    topic: marketing mix
  subject:
    topic: marketing
  subject:
    topic: SWOT analysis
  subject:
    topic: BCG matrix
  subject:
    topic: product
  subject:
    topic: price
  subject:
    topic: place
  subject:
    topic: promotion
  subject:
    topic: public relations
  subject:
    topic: distribution
  subject:
    topic: portfolio
  subject:
    topic: advert
  subject:
    topic: commercial
  subject:
    topic: advertising
  subject:
    topic: etiquette
  identifier: http://hdl.handle.net/10563/2087
  access condition: Práce bude přístupná pouze v rámci univerzity od 12.05.2011
  record info:
    record identifier: zp3992